1. LED backlight market will remain weak, due to stagnant TV volume growth
In the LED backlight market, LED TV penetration rates reached above 95% in 2013. The trend was mainly spurred by Chinese TV manufacturers. By 2014, LED TVs had fully replaced CCFL TV models. The TV backlight application market is gradually becoming a saturated market, and company market shares are generally well established. Although, there was no significant growth in TV volumes, large TV brands have continued to promote 4K2K LED TVs. It is estimated TV backlight LED usage volume will decline by 1.3% in 2015 compared to 2014.
Taiwanese LED manufacturers performance in the backlight application sector have remained excellent in 2014-2015, and is rebounding from the revenue slump observed in 2011-2012. Many Taiwanese manufacturers are reclaiming TV and lighting orders from Chinese manufacturers with their reliable product quality.
2. Large display market demands have continued to grow in China, and some are niche products for smaller manufacturers
3. Increase in smartphone volumes have contributed to continual LED flash market growth
4. The lighting market will see long-term growth, due to the huge market potential from lighting replacements