Due to stable and considerable purchase volume, retail channels such as hypermarkets and DIY chain stores play an important role in the lighting sector. However, most of the international brands or local king brands have occupied the shelves of these channels so it's difficult for an obscure brand to be chosen by customers. Especially in mature markets like Europe, countless brands tried to put their products on the shelves but few stay.
A distributor of top Japanese batteries brand in a European country encountered this problem. As their battery business has covered almost all retail channel in the core region, they planned to expand business in the same channels with their own lighting products. Unfortunately, the sales of their own lighting products were not as good as expected because the consumer recognition of the new brand is low.
The turnaround came at the Canton Fair. They were attracted by WELLMAX professional brand image and the partnership with Samsung. After in-depth communication, our quality first concept and over 30 years of experience in the European market made a deep impression on them. They believed that WELLMAX brand could stand out on the lighting shelves. Without any hesitation, they became WELLMAX distributor last year to open up retail channels.
Soon, with Samsung brand empowerment and WELLMAX high quality, their sales of lighting products in the largest DIY stores have been increased dramatically. With the deepening of WELLMAX brand image in the local area, WELLMAX products can be found in almost all of their retail channels. As they see great potential for WELLMAX in their country, they are going to expand the business to the whole country.