Playing with the illumination can create different atmospheres, feelings and perceptions and in turn:
1. Certain products can be highlighted over others, assisting the sale of surplus stock. For example, before the change of season in the fashion trade or during sales periods, or to boost either a promotion, the new season’s stock or to highlight a star product.
2. Although in general, corridors and passageways should have lower intensity lighting in order to ensure there are no distractions, specially-designed lighting can create specific routes for customers to follow, leading to particular areas or products.
3. The color temperature of the lighting can enhance a product’s characteristics. Bright lights and cold hues are associated with cleanliness, and they are used in jewelries, for example, where a cold LED would enhance the brightness or properties of a diamond.